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Why Your Business Needs To Be On Snapchat

by Matej Njiri26. May, 2016

snapchat infographic

In a digital world of social media and smartphones it’s really hard for marketing teams or owners of business to keep up and follow all the latest trends because they are practically changing each day. There’s one platform that if you own business you simply can’t ignore no more. It has over 100 million users. Only this number should suggest you that you can’t dismiss using Snapchat and think of it as not being for your business. Know that I’m not saying you should use it as your main app of focus but you should definitely play with it and you will start to build wider audience. So why can Snapchat benefit your business and how? I suppose you are probably very aware of email marketing. I think that is one of most intimate ways for reaching your audience. But, there is something that is even more then getting into someones account of email, and that is getting inside their smartphone. Unless you’ve been living under a rock you know that everyone is having their phones with them, rarely disconnecting at all.

With the help of Snapchat you can easily send messages of marketing nature to all the people you have on list in just one go. It gives you the power to humanize your brand and even make fun customer interaction. But, what’s even better it could make you serious profit. But before you even start just be aware that it’s fully up to you to make yourself visible to clients and customers on Snapchat.  Advertising on Snapchat with your new account will take lot effort, even though it surely won’t happen over night, it’s possible to do it. Spread the word through emails to audience online and customers. Explain why you are the one that people should follow on Snapchat and make a lasting impression. Add Snapchat in every other marketing material you have be it social network and announcing it there, emails or even blogging about it. Understand that you need to be constant. These kinds of things will not get to everyone immediately, so put effort little more because it takes time.

Be creative. Make videos and say what is the reason behind you using Snapchat. Share videos and pictures to other social platforms or Snapchat accounts. Ask people directly to follow you on Snapchat, don’t be afraid. If you still don’t have enough reason, well know that Snapchat is really fun! It opens up your human side to the users and shows them that your business is not boring. It is incredible tool and platform which you should seriously utilize for marketing efforts of your business. If you learn how to properly use it, be sure you will start to grow your audience.

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