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Why Your Business Needs A Blog

by Matej Njiri12. February, 2016

why business needs a blog

If you want to really start growing your business, you have to start writing blog. It’s honestly one of most important parts of business. Blog is going to help you with driving more traffic to your website and staying in contact with your customers. It can also help you on social media because each time you post something on blog you create content that users can share on Facebook, Twitter, Pinterest or some other website. This helps your business to be presented to new customers that you don’t know yet. If you already have one built, you can use it to show some special skills or specific area of work you are expertise, people are responding to leadership. With a simple website for your business you cant build community of people who think like you.

Think of your blog as being launchpad for business, whether your goal is just extending yourself on the market or making more sales then before. You can lead your future customers to blog if they want to find out more about specific product or a service you’re offering. If you want your website to be at the top of search list and lead the way then blog will give you answers for it. Search engines are always prefer webpages that are providing fresh updates and new content and relegate down websites that are not doing this. So your blog can serve not just for keeping customers with information but for sharing content that’s gonna make you prevail over competition. Blogs also represents your image of company. You maybe don’t want to put too much detailed information on website, rather do it on your blog, post pres releases, or promote special offers from time to time. Truth is, if you want to achieve great advantage from others, great content marketing is the best way to help you do it.

blog

Content marketing essentially means sharing and creating content, by doing this companies can acquire more customers. So if you have quality content on website, or posts on social media websites, for most business companies this is the most effective tool. Your traffic is one of most important parts for success. Imagine in your head that webpage you have is a net for fishing. Every single page on website is piece of fishing net. The bigger number of pages it has, the bigger is the fishing net, and thus a far greater chance that your website is going to be found in Google search.

Having blog can help you trigger ideas for new innovations. If you have customer feedback people can help you with it by suggesting something too. Its estimated that around 330 million people are viewing blogs, that’s a big number don’t you think ? There are more then 240 blogs around the world with billion pages viewed each month!

It’s logical that you will probably not see immediate results of business blogging, after some time you will generate enough leads and traffic to your website because the work has already been done with blog. If you have value to your content and if you can deliver what you’re offering through posts you will for sure have a lead in quality sales. Blogs that are well written are showing that you know your subject good. Convincing someone to have a blog is very hard but this should prove enough that blog is great cause honestly if you are bothering with building great website you want it to be successful.