The Potential of Social Media for B2B in 2016
Social networks are not going away for a long time, and it’s up to businesses to use this, board the train and take all the advantage platforms can give. There is no other tool that can build relationship between other companies and businesses with such speed and ease. No other channels can generate that kind of exposure for your company and at the same time develop loyalty for brand, and all this without spending any kind of money. This year, it’s predicted that social media will generate even more leads then last year, for over half of all companies while continuously breaking down barriers between those who connect with, but only if you let it. If you want to have successful strategy on social media you need to first be familiar with each of them and see how it runs, what type of audiences you can reach through them and then you will know how to best use each of platforms.
There are so many benefits of doing B2B business on social media platforms. You have 90% increased exposure to be seen by users online. Traffic is also increased by 77%. There’s a 69% chance to develop more loyal fans and improve the sales for about 51%. Did you knew that around 54% of B2B marketers are generating their leads through social platforms? 90% companies said that they are responding back to inquiries on social media through customer service.
It is estimated that by next year, spending on social media platforms will reach almost $40 billion dollars, and this is 16% of entire digital spending on ads globally. Text is old, infographics are on the rise as they are shared and liked 3 times more than other content. Users will likely spend more time reading them than just plain text. Social networks are amazing places for all size businesses if you wish to promote yourself online. But, don’t think that your business should be on every possible network. It’s very important to nurture and choose the right one so it can work best for you.