Visual branding is so important as it defines how people make perception of you or your company. If you own website or business, you want your representation of visual brand to play key role in development. It has to speak same language just as your videos, text, audio or anything else. Marketing world is essentially very visual. So when you look at Pinterest, Facebook, Twitter, you can realize that they are mostly focused on visual content, and this is what makes them most growing and famous social media networks. When you consider making good visual brand every detail plays big part of it. It can be your cover or profile photo, social posts or something [...]
People are visual creatures – up to 90 percent of information that reach our brains represent visual information. Accordingly, the digital marketing has to give more attention to investing in its visual segment, creating a course that will quickly gain users focus and “force” them to spend as much time with what is presented. Content with quality visual elements is not only excellent “bait” to attract the attention of users, but it’s more often shared on social media and other digital channels.
Creating attractive visual elements that comprise the complex information that users can very quickly absorb, digital marketing is in step with the [...]
When you hear about McDonalds, Coca-Cola, Opel and similar popular names you often hear that they are a brand. But what exactly is brand? How to build it and create it? To fully understand what branding is I recommend that you learn what the elements of a good brand are and what a good brand can give to you and your business. Keep reading to find out.
Brand is some name that we give to our product, service or business. Branding is the complete process of creating that name and making it popular to the public. You can apply the process of branding to a single product or to your whole business. Most of the companies are protecting their brands by getting a service mark [...]
Some recent research shows that on average, the attention people pay to each content is only 2.8 seconds. In digital marketing, this is the period in which you have the opportunity to gain the attention of users – or lose it. Aware of this fact, and the way in which people consume digital content – images and video have become the dominant form of communication – the companies have begun to adapt their content marketing, and therefore digital strategy.
Creating attractive visual elements that comprise the complex information that users can very quickly absorb, digital marketing is in step with the habits of Internet users whose attention is often very [...]