If you are starting new business, there is no way you are not going to be faced with obstacles, and if along the way there’s something you don’t know it could potentially end up being total disaster. Big number of small businesses are failing in a span of 5 years. Most of it happens cause of mistakes that could easily be avoided. The main reasons for failing could be lack of planning, not having enough money, choosing the bad location, good competition or getting low sales. In order for functioning properly, every business needs money. New startups can have problems when trying to find resources for starting. Companies who are more experienced can also suffer from [...]
It’s true that small businesses are unable to afford investing millions of dollars for expensive ads, but there are many ways for growing the awareness of your brand in marketing community. Just imagine ad for Super Bowl that’s long for about 5 seconds will cost around $5 million dollars. That’s really too much money for smaller business but, for some companies it’s a good investment. It will be shown through lots of channels and it’s a great promotion for the certain brand. Much smaller businesses are also faced with challenges for quality advertising. So what can you do in order to promote your business similar to Super Bowl ads? You can do pay [...]
Every day a new article goes live which tells the SMB owner about a new digital trend that they need to know about. What should the discerning SMB owner focus on to realistically improve business?
2016 will bring greater technological improvements, from rise of the information apps to rise of mobile trade. Here are some more digital trends for 2016, with the center of attention given to an even greater impact of mobile platforms:
THE VOICE OF THE CONSUMER WILL BE HEARD
Literally. Voice-activated search on smartphones and voice commands in other devices, for example in cars, will gain in strength because these [...]