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14. May, 2017

Public Relations Objectives and Their Function Within Organisations

Public Relations (PR) is the main backbone of the communications function. This part seeks to establish, build and maintain good relations with the public. Some of that public group includes: The consumers, legislators and other stakeholders.

Nowadays the public relations are used not only in the brand building strategy but also to influence the perception and attitude of the nation. (PR) is used in the government and no-for-profit organisations

The main rule for the (PR) is: “Do something good and then talk about it”.

As you can imagine every politician uses their own specifically designed public relations marketing campaign. This usually comes in the form of something [...]

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