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24. May, 2017

What are the 11 widely used public relation activities?

Public relation activities are widely used in any type marketing campaigns. Some of these activates might be more related to marketing and marketing communications, however the end goal is the same. In this article we walk through the 11 most used public relation activities.

1.  Press Release Public Relation Activities

This perhaps is one of the best and most effective activities in the marketing field. The reason for this is very simple. If we say company X will work on monthly or annual report. Once this report is completed, company X sends the report the media hoping they will publish it for FREE. This also works for video news release. It is highly likely the media [...]

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6. June, 2016

5 Ways to Promote Your Small Business

It’s true that small businesses are unable to afford investing millions of dollars for expensive ads, but there are many ways for growing the awareness of your brand in marketing community. Just imagine ad for Super Bowl that’s long for about 5 seconds will cost around $5 million dollars. That’s really too much money for smaller business but, for some companies it’s a good investment. It will be shown through lots of channels and it’s a great promotion for the certain brand. Much smaller businesses are also faced with challenges for quality advertising. So what can you do in order to promote your business similar to Super Bowl ads? You can do pay [...]

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