More and more viewers are using iPads, mobile devices and their laptops to watch their favorite shows and videos online. In order for brands to compete, video-marketing strategies must be included in your 2014 marketing mix. If you have any doubts, facts and statistics shown in this online video infographic of 2014 , will help you to understand the importance of the video in online marketing and the video impact to the consumers. We know that consumers are consuming video content quickly and aggressively – watching full seasons of shows on Netflix, viewing cat videos on YouTube, or sharing quick videos on Vine, Snapchat and Instagram . How are marketers breaking through reaching [...]
“Show Me Something” An Infographic Exploration of Video Engagement, April 2014 from Shutterstock on Vimeo.
Based on statistics from comScore’s Video Metrix product, Shutterstock recently produced the above video infographic “Show Me Something,” an infographic exploration of online video engagement.
Some of comScore’s most compelling infographic statistics include:
Sixty-one percent of Americans watched an average of 397 online videos in the month of January, 2014. Thirty-six percent of those videos were advertisements. Videos watched via mobile were one in six in 2013, up from one in 12 in 2012. Shutterstock produced the clip in collaboration [...]
Couple months ago we have released infographic video answering simple question – why your business should use video or video infographic to promote products or services? If you have seen it, but until now you are not sure if video is essential tool to promote products and services, i would highly recommend to have a better look at this Online Video infographic. As infographic shows by 2016 , online video users number expected to be double – 1,5 billion…Infographic reveals that, online video drives up to 50% of mobile traffic to your online presence and showing no signs to slow down. 52% of consumers admitted, that [...]