Public relation activities are widely used in any type marketing campaigns. Some of these activates might be more related to marketing and marketing communications, however the end goal is the same. In this article we walk through the 11 most used public relation activities.1. Press Release Public Relation Activities
This perhaps is one of the best and most effective activities in the marketing field. The reason for this is very simple. If we say company X will work on monthly or annual report. Once this report is completed, company X sends the report the media hoping they will publish it for FREE. This also works for video news release. It is highly likely the media [...]
Email marketing is still an important sales channel for building loyalty and receiving bids. The time of classic sending of advertising messages has passed. It is necessary to concentrate on delivering relevant offers, to concentrate on quality, not quantity.What is email marketing and newsletter
E-mail marketing is sending of unique commercial content (newsletter) via email to users who are approved to receive it. This is a business strategy to retain and increase the customer base through execution and delivery of essential content of using email. Email marketing is one of the most important parts of Internet marketing. Its main advantage is that it enables direct [...]
Email communication is part of our daily lives and has been accepted as a marketing and sales tool in many industries. Therefore, we present below a five tips for maximization of your e-mail campaigns, and (un) popular newsletters.Is it pleasant to the eye?
Do not go overboard with the text, big amount of text text operates too tedious and unattractive. Instead of writing essays, just put the most important thing – the title and introductory text that will intrigue recipients and encourage them to click to read the full text. A major role in the design have images. So they should be attractive and appealing. However, keep in mind that some e-mail browsers will not [...]
The use of mobile devices to surf the Internet is growing rapidly, but unfortunately, still a big part of the web is not optimized for mobile devices. Mobile devices are often limited in size and require a different approach in terms of displaying the content on the screen.
There are a number of different screen sizes on devices such as phones, tablets, desktops, smart TVs, gaming consoles, and even smart wearable items (watches, etc.). Screen sizes tend to continue to be volatile, so it is of great importance that your website or email newsletter can be adapted to any size of screen, either today or in the future.
If you do not have responsive email newsletter, there [...]