With digital and social media cutting the content landscape, content marketing has turned into the center of working up brand mindfulness and an online nearness that drives business. The significance of content marketing has not gone unnoticed. At present, 73% of B2B advertisers incorporate an arrangement to work content marketing as a continuous business handle. It is not just a battle (Content Marketing Institute). The concentration of content marketing ventures have moved from quite recently content creation to content advancement. It’s a blend of these both that at last decides the achievement of content endeavors.
What is content [...]
If you’ve been paying attention to the latest online shopping trends, this millenials infographic fits perfectly with other research that’s been done on millennials’ financial savviness and online behavior. A lot of this is influenced by growing usage of technology in our daily life: smartphones, tablets, wearables and other smart devices. The average college graduate now enters the job market owing about $30,000—just under the $34,500 average salary that someone with an undergraduate degree makes right out of college. (Which, by the way, is the lowest starting pay since 1998 according to Economic Policy Institute). So, how these young people (birth years ranging from the early 1980s [...]
More and more viewers are using iPads, mobile devices and their laptops to watch their favorite shows and videos online. In order for brands to compete, video-marketing strategies must be included in your 2014 marketing mix. If you have any doubts, facts and statistics shown in this online video infographic of 2014 , will help you to understand the importance of the video in online marketing and the video impact to the consumers. We know that consumers are consuming video content quickly and aggressively – watching full seasons of shows on Netflix, viewing cat videos on YouTube, or sharing quick videos on Vine, Snapchat and Instagram . How are marketers breaking through reaching [...]
Mobile and smartphones revolution is going to the end and we are watching the rise of even bigger tech revolution.The next big thing in technology world – wearable devices.According to the research done by ihs.com , it is expected that wearable devices market in the coming years by 2018 will grow $50-60 billion in revenue. If we talk about wearable devices, most people mainly think of Google Glass and smart watches, such as the Pebble, Samsung Galaxy Gear or officially not yet announced Apple iWatch. But there are many other forms of wearable devices. Wearable devices has a enormous potential and slowly are becoming dominant type of technology in sports, fitness, healthcare and [...]