Online paid media is very desirable and convenient in business world. It can be very effective when it’s done in the right way, moderately and unobtrusively, when aimed at the right audience and when it occurs in the right place at the right time, when we are informed about a product and service in a friendly way, when offers a discount or an action, when rewards us when clicking includes us in game, when clicks leads to something meaningful, not just a mere closing ad, removal, and skipping advertisements. We are sure that none of the companies do not want their ads to feel unwanted.
However, last researches show that in the world about every fourth Internet user has [...]
Social media marketing has entered a new era. Brands are not just content with which to experiment on Facebook pages and Twitter accounts, hoping for the best. With the increase in the budget for social media marketing, marketers need their social campaigns to maximize sales, achieve measurable benefits for the brand and enhance the overall customer value.
The maturation of the social media space has created the need for simple, standardized measurement techniques that clearly show whether social campaigns affect the improvement of the actual impact of the brand and the actual sales.
Any activities and campaigns on the Internet must have its (measurable) objective. If [...]
Social media marketing is one of the most important parts in marketing. It has the power to get you lots of improvements and increase your earnings. But, which social media platform is the best for you? Which platform will give you the most? Keep reading to find out.
Based on some studies, over 95% of marketers use social media platforms as one of the parts of their marketing but only 15% know which platform is the best for them. To fully understand everything you should first learn what social media marketing can give you:Brand building – you have the option to increase the popularity of your brand and show it to people who use social media. That is very important [...]
Whether you are an experienced community manager, digital agency or a person in an organization which is responsible for social networks, you can always use the further assistance in handling the social networks.
Social networks – a blessing or a curse? As always, it’s all in the eye of the beholder. Often you can hear that they are the culmination of alienation, but on the other hand – connects us all to the level that, until recently, no one could even dream!
78% of Internet users believe more to the recommendation on social networks than anywhere else, and only 14% will believe your ad outside of social networks. That means that even if you tried to [...]