If you’re familiar with B2B marketing, you probably heard of it, it’s basically strategy implemented by few bigger companies that are targeting few of big accounts. This level of marketing is usually used in enterprise level businesses or sales organizations. It works as an idea that most of B2B decisions of buying something are not being made by just one person but more as a group of people. But what is B2B? Its actually business to business selling. If a company that you own is more focused on selling services or products to other companies you are using B2B model. So, the question you [...]
If you are trying to finish deals faster and increase marketing campaign effectiveness, key tools you’re searching for is marketing automation. But don’t think that automation of marketing is just for marketers as it’s powerhouse of business for any teams that are trying to sell something. It gives them expanded and new visibility into journey of the buyer, and a chance to be engaged and finish more deals. While there are surely many benefits of marketing automation, many business companies are trying to find great vendors and are more focused on questions how something works and not why. This means you can know why you need something, but it still leaves a [...]
SEO is dead, SEO is a Sisyphean task, SEO becomes less important, are just some of the phrases that can be heard the last few years. On the contrary, it is clear that SEO has never been more alive and in 2016 it will continue to grow. There will be a number of changes and trends that every serious SEO expert should pay attention to and upgrade their SEO strategy.
Terms of SEO is changing every day which makes SEO industry very dynamic. Google, the most popular search engine, changing their algorithms almost every day and when you make a big change, then it causes a big change in the search results as well as changes in the conduct of SEO strategies.
Mobile Display has [...]
Marketing is taken by videos like a storm. Consider this, Youtube is second biggest search engine in the world. Video marketing is on the rise with full potential, but you will have to do much more then just make one to succed. Videos are transforming to be great and effective tool for marketing. More and more companies are starting to understand how videos are playing almost a key role in their business. It’s a great way to capture someones attention and delivering your message that will stay in their minds. Let’s talk about some statistics so you can get the point how video marketing is important. Almost 60% of senior executives choose to watch videos instead of [...]