Flat surfaces, grid system, emphasis on typography, lack of 3D elements and shadow features are that we can associate with graphic designs from the era of the International Typographic Style. But the last year or two, these characteristics are increasingly perceive but this time in the form of something more digitally and called flat or level design. In fact, Microsoft has released 2011 Windows Phone 7 operating system, which is characterized by metro design approach.
Soon the trend spread among designers of web sites and user interfaces, and its popularity is based mostly on the fact that it is fully adapted to the digital display, unlike some other sites that mainly [...]
Logo is the most visible element of graphic design in business communication. Logo derive meaning and must be carefully composed to be effective. “Design of these symbols is crucial for effectiveness” (Stahle 2002: 17-18)
Today’s environment is more visually oriented and it’s more complex to build a new identity. Branding the new identity is the art of designing unique visual language from ideas – concept to the logo. The original logo is a very valuable asset of the company or institution. Logo design is not only the creation of a new form, but the process of constructing new meanings when transferring impressions on users.
Below you can [...]
Often we’re seeing an newly opened company which wants from the beginning to create its visual identity, but very often it happens that even after several years of operation it still has not done on a professional level.
The reasons for poor visual identity are many, one of them is the lack of perception of the importance of the visual identity of the business. Often it’s about the fact that the business owner is not willing to invest in a better visual presentation because it believes that it is not worth it or considered a priori that it would require big expense.
You should also know that the visual identity is one of the most important things in [...]