Instagram is one of the most popular social media networks in the world, with high rate of engagement that just keeps growing all the time. It’s fantastic for brands and can be used in a way to connect with your customers and market your business. Of course, this social network is not for every company but still, if it’s done with the right approach it can drive you sales on a regular basis. If you have profile on Instagram with growing potential that has some engagement you can translate those follows, comments and likes into sales. It’s important to have some kind of strategy but you can also share many posts with spontaneous reaction based on what’s [...]
There are many advantages of advertising on Instagram. Some of them are:Low CPC (cost-per-click) – Instagram advertising is a lot cheaper compared to other types of online advertising. High engagement – Given that the posts on Instagram are very good-looking, mostly due to filters that Instagram offers, engagement is high, which means that users often comment on, share and review Instagram visuals because they are in most cases pleasant and attractive. Building of the visual brand identity – Using Instagram ads, you will create an emotional connection with the desired target group, what will motivate your followers to visit your profile and to be more and more [...]
Instagram is a social network that allows users to post photos and video content. Facebook as the most used network also received the ” rival ”, which was recently included sponsored ads in its offer. Advertising Agencies do not recommend advertising on social networks to anyone. Companies operating in the B2B market should not waste time or resources on advertising on social networks, on the other hand, companies oriented to end consumers can easily increase their identity by using social networks.
However, what is it that companies ensures greater success on Instagram? Why some companies should embrace Instagram instead of Facebook? The key factor is kind of [...]
Era of Instagram advertising has began! Find out what you need to know about advertising on the social network to reach the audience. Instagram has welcomed its fifth birthday with 400 million monthly active users, which is of course also become a desirable place for advertisers.
First of all it should be noted that Instagram is directed toward the four goals, and there are four types of ads:Increasing the number of visits to web sites Increasing the number of video views Branding company, product or service Increasing the number of installations of applications for smart devices
No matter what you want to achieve with your ad, it is important to know that the [...]