Logo is the most visible element of graphic design in business communication. Logo derive meaning and must be carefully composed to be effective. “Design of these symbols is crucial for effectiveness” (Stahle 2002: 17-18)
Today’s environment is more visually oriented and it’s more complex to build a new identity. Branding the new identity is the art of designing unique visual language from ideas – concept to the logo. The original logo is a very valuable asset of the company or institution. Logo design is not only the creation of a new form, but the process of constructing new meanings when transferring impressions on users.
Below you can [...]