To develop a successful advertising campaign and hoping people to notice it, you would need much more than just a nice poster or a video shot with $ 2,000 camera. The campaign should be related to your target audience and how exactly you are going to reach your audience.
Step 1: Identifying the target audience for your successful advertising campaign
I will explain this simple with life examples so you could understand, what exactly is going on behind the scenes. The most authentic way to communicate with your target audience is to try to find out what turns them on and off as individuals. This is exactly like in sex and one wrong move and you are [...]
Facebook has probably become one of most powerful platforms for advertising on web. Many people will say that advertising on Facebook is not a good idea, but that’s not correct. If money is being lost with Facebook advertising why are there more then 1 million Facebook advertisers that are spending huge $8 billion dollars on ads? There has to be a good reason since Facebook advertising has grown almost a whopping 700% since the year 2010. I think the numbers are telling clearly, more and more businesses are advertising on Facebook. Growth is happening and for the most simple reason, advertising on Facebook is working. There are almost 2 billion people using Facebook [...]