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18. May, 2016

Emoji Marketing – Are We Speaking the Same Language?

Visual content is in, boring, plain text is totally out. An average adults have less then couple of minutes for attention span. Humans are processing information of a visual nature 60,000 times more faster then plain text. Human brain is simply wired for understanding images. In the early days of Internet, messages were getting out by text, and that was the best method. Today we get various information almost five times as much as we did 30 years ago. Did you know that 63% of social networks are made out from images? Marketers have so much creative opportunities from this. One of the huge visual trends that  is taking the marketing world by storm is emoji.

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