Set the particular goal for each email
Any email should have one exact goal. The email may offer to buy the product, encourage subscribers to follow your social media, provide recipients with some information etc.
Don’t set more than one goal for every email you send. People should understand clearly what you want them to do with the email.
Divide your audience to MQL and SQL and turn MQL to SQL gradually.
Of course we desire to sell our product or service right from the first email. But are you sure that’s gonna work? It’s much more efficient to separate Marketing Qualified Leads from Sales Qualified Leads and to send them [...]
Many businesses use emails to negotiate price for their products or services. The negotiation process is not limited to emails only. I have traveled to many countries and I have worked with many people. My personal observation is that face to face business meetings to negotiate price is important. However, people are too busy and caught up in their daily routines.
The problem is that those business meetings for negotiation take too much time, especially if you have to travel across the pond. Only the most important deals, get the chance to experience face to face negotiation.
Emails are the perfect formal tool to negotiate price and conduct business. However, in some [...]
Email etiquette is crucial in every related aspect in life. Emails became common way of communication in the early 90s. Since every business and organisation uses emails to communicate, it is vital to know, how to reply or compose an email.
Perhaps if you are working for large organisation, you might find yourself answering or reading emails at least 30% of the working time. While we try to work faster keeping ahead of our schedule, we do very common mistakes that might be costly in particular situation. Here are some do’s and do not’s of emails etiquette. It is very important to strictly follow them.Clear Subject Line
It might sound simple but it [...]