Content marketing in the past for small businesses, would mean that you have to approach marketing in a much different fashion than larger companies, but with the internet connecting everyone and everything, the line has become blurred. The small local restaurant is followed on social media and rated and reviewed online, just like the national chain. Likewise, to get organic success, small businesses need to include content marketing in their strategy just like everyone else.
What Is Content Marketing?
Content marketing is the process of using online content (blogs, articles, videos, infographics, social media posts etc), to get [...]
Creating great and engaging visual content is not just for creative people. Some of us can think that we are not trained enough to do awesome things. Journalists, creators of content or marketers all feel and think that this is the designers domain so they skip that area. But in reality, people know that visual content is best for communicating with readers even though lots of us are feeling more comfortable using words than images. With such a variety awesome apps and tools available, I think that anyone is capable of creating stunning visual content that will drive action and catch someones attention, even if they are born without a single creative body inside. If you have [...]
Have you even thought about what is important when it comes to content quality? The originality of your ideas and depth and research behind content really matter. But there are many other elements that will define factors what makes content really good. It takes lot more than just figures and facts to obtain a customer. One study has revealed that 38% of people who come to website will immediately bounce back off from there not interacting with site at all. So, what is the real trick behind engaging customers and making them read your content? You need to stop trying sounding too smart. If you want to sound too intelligent the content you wrote could seem confusing to your [...]
Let’s be honest, most of your blog posts and old content is aging, not like a fine wine but rather like a milk. While already at this point, you probably spend much time just creating that content. It probably took you months, or even few years for publishing each post on blog that’s high quality. Even though you tried hard there is one problem left. Pieces of those content didn’t aged well. As the main rule is, people will usually read posts on blog that are fresh or published this week and go away from those who are old or published months or years ago. Remember those posts you published before? Information is constantly evolving and changing. What was [...]