Content marketing in the past for small businesses, would mean that you have to approach marketing in a much different fashion than larger companies, but with the internet connecting everyone and everything, the line has become blurred. The small local restaurant is followed on social media and rated and reviewed online, just like the national chain. Likewise, to get organic success, small businesses need to include content marketing in their strategy just like everyone else.
What Is Content Marketing?
Content marketing is the process of using online content (blogs, articles, videos, infographics, social media posts etc), to get [...]
The value of content marketing is now greater than ever. Content creation and strategic promotion of the same, are the techniques that lead to the success of each campaign, and marketers are doing everything to budgets for other forms of marketing divert precisely in this popular marketing channel. However, content marketing also has its difficulties. In the following, we bring you an overview of the challenges that will confront marketers in 2015 in terms of content marketing, and trends that will dominate in the same.
1. Clients – businesses will realize that the content publishing is only the first step. The real value comes from the promotion of the same.