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5. February, 2016

2016 Social Media Checklist for Businesses

Originally created for fun and informal communication, social media largely started to be used for promotion and successful management of a large number of companies. It represent an excellent ground on which companies can create, promote and strengthen brands. As the online business develops, a number of social networks from year to year rises, more and more companies employ community managers who transfer their business and successfully run it on these platforms. Thus, social media have become an indispensable marketing and promotional tool for a successful business.

To be successful in online communities, the choice of social networks on which will be promoted products or [...]

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19. November, 2015

Pay Per Click Checklist

What is PPC?

Pay per click advertising is a part of Search engine marketing advertising on search engines (SEM). The most popular service providers for pay per click advertising are Google, Yahoo, Bing and Facebook.

How does it work?

As its name implies, you pay every click you get, in the hope that you will achieve a conversion, whether it’s about prospective customers or sales. Therefore, if you want to set up a Google AdWords account, you should choose your keywords, ad copy and a few potential targets, and it is only a small part of the possibilities. When everything is set, and someone starts search by your keywords, you enter in the system of competition with other [...]

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28. August, 2015

SEO Checklist for Website Redesign

Importance of SEO used to be on the margins of business and usually it is performed by an expert in the technique in a separate office of the company and at the same time his activities were not related to the activities of other members of the company. But as the Internet and its role in our lives constantly changing most companies realize that it’s the time for change. In order to company completely fulfill its online presence on the Internet, SEO (optimization) has become an integral part of its online engagement in every field of business.

When you reach the point that you have a website, a major dilemma is where the focus should be directed. Is it to be a [...]

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