Instagram is a social network that allows users to post photos and video content. Facebook as the most used network also received the ” rival ”, which was recently included sponsored ads in its offer. Advertising Agencies do not recommend advertising on social networks to anyone. Companies operating in the B2B market should not waste time or resources on advertising on social networks, on the other hand, companies oriented to end consumers can easily increase their identity by using social networks.
However, what is it that companies ensures greater success on Instagram? Why some companies should embrace Instagram instead of Facebook? The key factor is kind of [...]
Instagram has about 400 million users. It is not much when compared to Facebook’s 1.35 billion users, but engagement that brands have on Instagram can surpass even the mighty Facebook. In fact, anyone who uses Instagram, aware of the enormous number of likes and comments, which can not be reached on any other social network.
The unique experience of the world around users through a lens is what can made you a overnight Instagram star with thousands of followers. It is not irrelevant to note that the vast majority of users are women (64%). This fact has prompted numerous fashion and cosmetic brands that conquering these platforms. A survey conducted among blog Iconosquare [...]
Admit it or not, Apple products are now one of the most recognizable brands in the world. How did they succeed in doing so, what made Apple’s design and branding so distinctive? Those who were familiar with Steve Jobs will say that he was an incorrigible perfectionist, everything had to be perfect and worked out to the smallest detail. Apple engineers and designers were making hundreds of audits and checks for each prototype of each product.
Jobs’ “maniacal obsession” is obviously paid off. Each of gadgets that appeared on the market practically was immediately recognizable and customers are easily identified with it and recognize it as something that [...]