Brands that are effective have a really strong identity that people can relate to. Companies which understand psychology of branding on a deep level so they have to develop certain abilities to be able to mentally connect with customers. There’s an opinion that you need to have regular engagement and contact with your customers, but that is actually not entirely true. The truth is that most people simply don’t care how much you’re interacting with them. Companies that want to understand what’s the real secret sauce behind creating strong brand have to look into 5 key dimensions. Excitement, competence, ruggedness, sophistication and sincerity. Each of [...]
If you are thinking on building and expanding your personal brand, Periscope might be your answer and a thing worth looking for. Periscope is basically a tool that you use in order to create live broadcasts from your smartphone. You can also view others people broadcasts. Periscope is really easy to use as it’s all about simplicity and intimacy. It requires no editing, has no commercials, countdown timers or webinar slides. If you can remember, around 20 years ago the best way to build your brand was through investing in airing time on TV. It was a pretty common thing back then to see national infomercials and commercials. Periscope works in a way that it transforms [...]
The first seven seconds is enough to get the impression of a certain person, on the basis of their external characteristics. Therefore, the detection and definition of our competitive advantages is a very important component in our daily interactions with others. In order to discover them, we must ask ourselves the following questions: what makes me better, special and more original than the other? In the infographic below you can find out how to design a good brand identity:
The brand identity, for the customers, is the visual recognition of company or product. A good brand identity is a basic starting point for good marketing. Visual identity, if properly designed [...]
Large companies use color to make their brand recognizable worldwide, but also to give customers the feel of quality of their products. The brand colors are of great importance. Studies have shown that as many as 80 percent of visual information that people can remember are in connection with the right colors.
When a company uses the red color it means that wants to present brand like powerful, exciting and passionate. Red branding color are using companies like Virgin, Coca-Cola and Louboutin. The green color indicates youth, health and care for the environment. With this color are associated Starbucks and Garnier.
The blue color represents trust, integrity and [...]