Set the particular goal for each email
Any email should have one exact goal. The email may offer to buy the product, encourage subscribers to follow your social media, provide recipients with some information etc.
Don’t set more than one goal for every email you send. People should understand clearly what you want them to do with the email.
Divide your audience to MQL and SQL and turn MQL to SQL gradually.
Of course we desire to sell our product or service right from the first email. But are you sure that’s gonna work? It’s much more efficient to separate Marketing Qualified Leads from Sales Qualified Leads and to send them [...]
Automated emails are the last trend in email marketing. Allows you to send emails (newsletters) to users at certain times when users take concrete actions / activities ie., when activated by one of the trigger. It can be one or a series of email messages that are sent one by one according to predefined workflows.
Email marketing still remains as one of most effective ways for doing business, and it’s evolving too. Smartest companies and businesses are starting to use automated email. They are personalized and timely. This means your automated emails are being clicked and opened much more frequently, driving traffic and profit to your business. If you run company and still doesn’t have automated emails set up, you’re missing out big opportunity to engage with your contacts. All of this sounds good, right? So what exactly is email automation? When automated email is set up, it is automatically sending mails to specific users, when certain triggers are met. For example, [...]