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30. April, 2017

How to develop a successful advertising campaign from scratch?

To develop a successful advertising campaign and hoping people to notice it, you would need much more than just a nice poster or a video shot with $ 2,000 camera. The campaign should be related to your target audience and how exactly you are going to reach your audience.

 

Step 1:  Identifying the target audience for your successful advertising campaign

 

I will explain this simple with life examples so you could understand, what exactly is going on behind the scenes. The most authentic way to communicate with your target audience is to try to find out what turns them on and off as individuals. This is exactly like in sex and one wrong move and you are [...]

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17. May, 2016

History of Modern Advertising

I think advertising is still not going away. What is different is that traditional push and pull marketing is not working anymore as well as customers that are changing. Companies that are smart are searching for new routes of marketing innovation and performance. Many advertisers are still today using their antique and old toolkits that are outdated. So, if you don’t want to be like those people, how can you as marketer today, make interactive communication and speak to many people? The answer is, you have to do it digitally. It’s the idea of speaking to, not speaking at someone as that is what old media has done before. Social networks are enabling advertisers [...]

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13. April, 2016

The Beginner’s Guide to Google Ad Grants

Google Ad Grants is a non-profit edition of AdWords, Google’s online advertising tool. Google Grants provides assistance to non-profit organizations through AdWords ™ advertising in the amount of $ 10,000 per month to promote their tasks and initiatives on Google search results pages. Ad Grants provides free advertising to selected charities on Google AdWords and on this way organizations can convey messages related to public services to a global audience and make more impact on the world.

How Ad Grants works?

Participants in the program are creating and managing their AdWords account in the same way as traditional advertisers, but under the following [...]

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21. March, 2016

The Ultimate Facebook Advertising Guide

Facebook has probably become one of most powerful platforms for advertising on web. Many people will say that advertising on Facebook is not a good idea, but that’s not correct. If money is being lost with Facebook advertising why are there more then 1 million Facebook advertisers that are spending huge $8 billion dollars on ads? There has to be a good reason since Facebook advertising has grown almost a whopping 700% since the year 2010. I think the numbers are telling clearly, more and more businesses are advertising on Facebook. Growth is happening and for the most simple reason, advertising on Facebook is working. There are almost 2 billion people using Facebook [...]

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