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30. April, 2017

How to develop a successful advertising campaign from scratch?

To develop a successful advertising campaign and hoping people to notice it, you would need much more than just a nice poster or a video shot with $ 2,000 camera. The campaign should be related to your target audience and how exactly you are going to reach your audience.


Step 1:  Identifying the target audience for your successful advertising campaign


I will explain this simple with life examples so you could understand, what exactly is going on behind the scenes. The most authentic way to communicate with your target audience is to try to find out what turns them on and off as individuals. This is exactly like in sex and one wrong move and you are [...]

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13. April, 2016

The Beginner’s Guide to Google Ad Grants

Google Ad Grants is a non-profit edition of AdWords, Google’s online advertising tool. Google Grants provides assistance to non-profit organizations through AdWords ™ advertising in the amount of $ 10,000 per month to promote their tasks and initiatives on Google search results pages. Ad Grants provides free advertising to selected charities on Google AdWords and on this way organizations can convey messages related to public services to a global audience and make more impact on the world.

How Ad Grants works?

Participants in the program are creating and managing their AdWords account in the same way as traditional advertisers, but under the following [...]

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