Instagram Advertising 101 + Awesome Ad Templates for Download
Era advertising on Instagram began a long time ago! Read what you need to know about advertising on this social network to reach the desired audience.
Instagram has its fifth birthday greeted with 400 million monthly active users, which is of course also become a desirable place for advertisers. On Instagram you can create ads for your products and services which are provided through Facebook’s interface for managing ads – Power Editor.
There are plenty of advertising opportunities on this increasingly popular social network. First of all it should be noted that the ads on Instagram aim to achieve four objectives, that are available to us in four types of ads:
- Increasing the number of visits to web sites
- Increasing the number of video views
- Branding of company, product or service
- Increasing the number of apps installation for smart devices
No matter what you want your ad to achieve, it is important to know that the campaigns are fully managed via Facebook’s interface. This basically means that ads can precisely segment customers by location, demographic characteristics, interests, behavior and many other features.
What does this mean for advertisers? If you want to target, for example, Swedish women 35-50 years of age who like to travel, you can! As far as the ad format is concerned, there are opportunities very similar on Facebook. If you want to know why brands should embrace Instagram instead of Facebook, check it out here.
In any case, interesting period of advertising on Instagram is coming, a platform with the number of users that has surpassed Twitter and that provides an opportunity for presentation in a creative environment with a very interested audience. Be among the first to take advantage of all the opportunities that Instagram offers today and get a competitive advantage in the market.
To save you some time in creating ads, below you can check out some awesome Instagram ad templates for download: