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How To Do Social Media Market Research

by Matej Njiri8. March, 2016

social media market research

If you are a person in business, you have to make a good research before making any kind of decisions. With business changing, customers behavior is also changing and so are expectations from you. Social medias are very important and valuable tool when it comes to business, but with so many people online, how can you know in a first where to target your marketing? Ask yourself what type of social media websites they use or in what groups they belong. Maybe they have similar hobbies or interests? Think about how you need to convey message and connect with people. The key is to carefully research and target your audience and make a good online presence with sending messages, and not just broadcasting them aimlessly to whoever wants to listen.

So whats the big deal? Many of consumers have information and resources available practically at their fingertips with blog posts, websites and reviews. You got to ask 3 important questions. How will you benefit from using your product, what’s in it for you and will that product give you good ROI (return of investment)? But for any of this to actually happen, you will have to distribute and create right content tailored to audience. Start by building your audience profile and along the line you will find out their motivations. Monitoring of social media can be very complicated with hundreds of different tools from cheap to very expensive. You will be doing marketing research to understand how much your brand is visible in comparison with others, find out what customers dislike and like about your products and brands, looking for market gap and finding out what certain type of people think about products or brands.

social media research

You don’t have to send researchers for market half way across Earth, instead of that you have conversations at a click of button.  It’s important to have some strategy in this era of social media as you got to identify social networks where there’s most of your audience active, try to create messages which will resonate with your audience and create stream of buyers. Great thing about social media websites is that it has unprecedented access in conversations. One of key ingredients for good process is measurement. If you are not measuring what you’re doing you will not have a proof that something worked.

Don’t forget to experiment because freedom to try different strategies and tactics is one of great things when it comes to social media researching. If you don’t get good results try modifying methods of searching and start again. Social media websites are offering really unique way of connecting with people and talking to your future customers. They are awesome tools to use with much information that could be useful if you’re planning business research. It’s easy and simple just as signing up for Twitter of Facebook and using their search features. You can start analyzing trends and improving marketing tactics for your business within minutes, this will lead you to your desired goals in the end.

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