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How Pinterest Drives Online Commerce

by Josipa Štrok18. June, 2015

Pinterest is a visual social network that lets users preserve, organize and share images and video clips that they find on the Internet. If you’re not already familiar with Pinterest, you might be surprised by the fact that it is the largest social network after Facebook and Twitter.

This social network has 70 million users per month and achieved 25 billion page views, which is an important factor if you’re promoting your products, and also is a good way to increase traffic to your site and raise awareness about your brand. It can be your main marketing strategy, you are not even aware of how Pinterest drives online commerce.

Pinterest is designed for people with special interests and if you want their attention products of your company should be visually appealing. When you promote your products Pinterest allows you to add a brief description and price in dollars.

It also offers you the opportunity to open a business account and access additional features, which can help you get more visitors through the promotion of your pins, to use analytics, organize competitions, increase visibility brand and the like. If you already have a personal account on Pinterest, from there you can open a business account, following the instructions which you can find in the “help” to Pinterest.

Another important thing is that Pinterest users spend an average of 60 minutes on the site, while on the other much, much less. Customers on Pinterest see the picture and the price of a product so they could make decision to purchase. All these ways of converting visitors into customers are much more efficient than on any other social networks (47% of online consumers in the US have made a purchase based on recommendations from Pinterest because Pinterest users spend more money than users of any other social network.

Pinterest is a great place to detect trends. There you can see what inspires people in certain categories and use this information for the positioning of your products and offers. You can browse by category or keywords. Try to use these keywords to each image, because the pin table is appearing in search results, as well as your username to Pinterest. So it’s good that the username is your keyword, brand name, company and so on.

With Pinterest anyone can achieve online presence by creating a table with inspiring and interesting images, especially those who do not have a blog and can avoid constantly writing new content. Pinterest allows people to express themselves through a combination of their different interests.

Below you can check infographic which shows how Pinterest drives online commerce:

how pinterest drives online commerce

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