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28. July, 2017

16 SEO FAQs We Still Struggle to Understand

Despite the fact that SEO has now been around for years, many businesses still don’t seem to fully understand how it works and what it does. SEO could be described as the process of getting traffic from the organic search results that can be found on a search engine. For most people, this means Google. The higher up a website ranks on a search engine, the more likely it is that it will receive clicks. Research has shown that the top 5 results on search engines will get 75% of the clicks, so it is a very desirable place to be. Currently, it is an industry that is worth $65 billion and is steadily growing as more and more businesses are now going online.

On Page or [...]
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24. May, 2017

What are the 11 widely used public relation activities?

Public relation activities are widely used in any type marketing campaigns. Some of these activates might be more related to marketing and marketing communications, however the end goal is the same. In this article we walk through the 11 most used public relation activities.

1.  Press Release Public Relation Activities

This perhaps is one of the best and most effective activities in the marketing field. The reason for this is very simple. If we say company X will work on monthly or annual report. Once this report is completed, company X sends the report the media hoping they will publish it for FREE. This also works for video news release. It is highly likely the media [...]

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14. May, 2017

Public Relations Objectives and Their Function Within Organisations

Public Relations (PR) is the main backbone of the communications function. This part seeks to establish, build and maintain good relations with the public. Some of that public group includes: The consumers, legislators and other stakeholders.

Nowadays the public relations are used not only in the brand building strategy but also to influence the perception and attitude of the nation. (PR) is used in the government and no-for-profit organisations

The main rule for the (PR) is: “Do something good and then talk about it”.

As you can imagine every politician uses their own specifically designed public relations marketing campaign. This usually comes in the form of something [...]

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10. May, 2017

How to do attention getting consumer promotions?

Attention getting consumer promotions are usually applied by the companies stimulating interest in the publicity. These tactics are common for the big companies and usually are part of their marketing strategy.

Nowadays, to be able to get to the consumer’s attention it will require something more than just amazing product. However, there are few strategies to continuously grab your customer’s attention.

 

Contest and Sweeptakes:

 

We are all familiar with this method and it is very simple. The magic behind this strategy is to encourage the consumers to take an action. What does that actually mean?

What does usually happen when a new TV [...]

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