Accepting credit cards is one of the easiest ways to grow a successful business. When you allow your customers to pay with plastic, you benefit from:Fast and convenient payments Global reach (especially when selling online) Advanced fraud protection (if you choose the right processor)
And arguably most important, credit card acceptance is what your customers want.
According to researchers, 80 percent of American shoppers cite credit and debit cards as their preferred method of payment. Cash is no longer king, and paper-based checks are quickly falling out of favor.
Not only do customers prefer using plastic, [...]
Public relation activities are widely used in any type marketing campaigns. Some of these activates might be more related to marketing and marketing communications, however the end goal is the same. In this article we walk through the 11 most used public relation activities.1. Press Release Public Relation Activities
This perhaps is one of the best and most effective activities in the marketing field. The reason for this is very simple. If we say company X will work on monthly or annual report. Once this report is completed, company X sends the report the media hoping they will publish it for FREE. This also works for video news release. It is highly likely the media [...]
Our social media issues start from the day you create an account. We are living in a world where we are connected to each other via the technology of the new generation. The new technology has brought tools for the advertisers to spy on our lives and study not only our behavior but our personalities and also “interrogate” personal lives.
Last year alone in the US, the time spent on the social media accounts for 20%.
The approximate time spent on the social media is 118 minutes per day. The amount of time has risen dramatically since 2012 and the trend will continue.Social media issues
It is human nature to be liked, loved and accepted and this is the [...]
Despite the fact people seem to be staring at their mobile phones 24/7, despite the fact Facebook has more than a billion users, despite the fact Google processes more than three billion searches a day — offline marketing is still indispensable, as a supplement to online marketing or as a replacement.
It’s easy to overlook the value of offline marketing, since things such as social media and search engine optimization get all the attention. But, consider:
The sheer volume of online marketing activity makes it extremely difficult to stand out from the crowd. To expand brand awareness and generate leads requires an ongoing and expensive [...]