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Best Explainer Videos Startups Could Learn From

by Jasmin Kamenčić15. July, 2015

As we have introduced you with Explainer Videos few days ago, today we decided to bring you best explainer videos we have seen. We took the liberty of sourcing some pretty good ones for you to draw inspiration and learn from. Here are the top videos that made the list.

Best Explainer Videos

Content Marketing Institute

Content Marketing Institute is another powerful leader in inbound marketing. Their explainer video doesn’t have the catchy animations, but it does a great job of explaining who they are, and their position in the content marketing industry. This video is a perfect example of how to produce a non-animated startup video.

 

ZenCash

The ZenCash video (produced by Demo Duck) has a unique hand-sketched style which really seems to draw viewers in. The client reported nearly 75% of visitors clicking play and watching a majority of the video, well above the industry average for a 90-second explainer video.

 

Capital Media

If you aren’t convinced that Facebook marketing could help your business grow, you will be after watching this video. Capital Media has produced an in depth startup explainer video on using Facebook to reach more customers. The script queues up well with the visuals, and the storyline is simple. The production clearly presents both the problem and the solution to the viewer, and it doesn’t hurt that the narrator has a cool European accent.

 

Freshdesk

Here’s another one that we would consider one of the best startup explainer videos. Not only does the video explain how the company helps customers in need of accounting software, they inject a bit of humor in the process, which is always a hit with viewers. Freshdesk managed to deliver a rock solid sales message- all in less than two minutes.

 

Mighty Call

Startup videos should make you want to learn more about a product or service, or at the very least, make you think about how their services will fit into your business. Mightycall delivers in this area by asking a question near the beginning of the video. They describe a dilemma that countless business owners face, and offers a remedy that any budget could justify.

 

Crazy Egg

Crazy Egg, the heatmap tool that shows why your website visitors aren’t converting, comes from the startup genius Hiten Shah. This video produced by Demo Duck (the parent company behind Video Brewery), is a nice example of problem/solution animation, along with a screencast of the web app in action.

 

Freshbooks

When you’ve been around as long as Freshbooks, you’re expected to get it right when it comes to startup explainer videos. It’s short, very professional, and small business owners can definitely relate to Mike’s (the characters) experience. The script explains the story of the founder, and shows how the product was created out of frustration and need. It appeals to some emotions, and definitely makes you want to learn more.

 

That Tutor Guy

Explainer videos are good for professionals in the educational field too. That Tutor Guy convinces both parents and students that he is the right person to help with their studies. In the presentation, he focuses on meeting their needs by identifying their prime reasons for frustration with their studies. By showing that he understands the origin of the problem, he presents himself as the best option to solving their dilemma.

 

Old Republic National Title Insurance Company

Old Republic Title helps buyers understand what to expect during the closing process with this explainer video. It’s not aimed at selling, but rather serves as an informational video that consumers can look to for answers. This type of production can help position you as a leader in your business niche by offering value to consumers. People will more than likely remember your company if they learn something from you.

EnergyNOW!

This is an explainer video of a different type. It illustrates light bulb technology in a fun and interesting way. It’s not your typical startup explainer video, but a shining example of how you can use animated productions to teach a complex process that most people could care less about.

I hope you enjoyed my pick of best explainer videos. Share with us your best explainer videos. And there one more thing to say : Businesses use explainer videos to sell, educate and entertain their customers. That’s why it’s important to choose your explainer video production for company wisely!