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Apple Watch Consumer Insights

by Jasmin Kamenčić16. July, 2015

Apple Watch

The Apple Watch is an extraordinarily small and personal device. It is designed to participate in nearly every moment of your day, but almost never directly interact with anyone else. It knows when you’re wearing it. You can also talk to it.

But the Apple Watch is also an enormous device. It’s the first entirely new Apple product in five years, and the first Apple product developed after the death of Steve Jobs. It’s full of new hardware, new software, and entirely new ideas about how the worlds of fashion and technology should intersect.

Today we are going to explain what is Apple watch and check some Apple Watch consumer insights.

Hardware

Think about how unbelievably challenging it is to design a product so personal it’s worn on the wrist every day and all day by millions of people of all kinds. The watch is exciting without being offensive or loud. It feels modern and current but actually the design to me seems almost timeless. It’s such a beautiful representation of what Apple is good at — an amazing design.

You’re able to use the touchscreen normally like your iPhone or iPad, but if you press firmly, the device is able to tell, and that triggers other menus and options that are applicable to the app or page you’re in. For instance, if you’re in the workout app and want to change your move goal, pressing firmly brings up that option. If you’re in messages and need to start a new message, pressing firmly gives you that option there.

The screen is beautiful, with deep and dark black levels, vibrant color, saturation and also brightness.  It’s a great display, and is Apple’s first AMOLED display. Aal that means is the panel is a different type of panel from an LCD that is traditionally used in the iPhones and iPads and also computers. Outdoor viewability is also great if you’re not in direct sunlight, and in direct sunlight still absolutely usable.

The Apple Watch has a relatively tiny battery compared to an iPhone, but it is flawless. Battery life was a major thing people were concerned about. You need to charge it nightly, just as Apple says, but I would be shocked if you ever ran out of battery life in a single day. It’s that impressive.

Software

I don’t even think a child would find the Apple Watch hard to use. You have your watch face which tells you the time plus shows other complications like sunset and sunrise times, the weather, your next appointment, and other choices.

Then on top of that you have the ability to swipe down, showing your notifications just like on iOS, and alternatively you can also swipe up to reveal glances, little bite sized pages of information from your apps that you can customize.

Apple’s software always brings the company’s hardware to life, and the Watch is no exception. All of the built-in apps are great, blending in with the hardware so it looks like they are physically on screen instead of just running on a display.

Apple Watch Consumer Insights

The square-shaped smartwatch is like a mini iPhone; it lets you read emails, summon Siri and make and receive phone calls from your wrist. The size is just right too. While many Android Wear watches look and feel chunky to most, the 42mm Apple Watch may fit to your wrist more likely. An even smaller 38mm size is also available, though most people should for opt for the bigger of the two. It offers better battery life and more useable touchscreen space (but does come at a higher cost).

How many times have I missed an important call or text? Just as important, how many times have I rushed to the phone and it was an unimportant telemarketing call? These missed connections and potential disappointments are less insufferable thanks to the Apple Watch and its ability to either pick up or dismiss these alerts in a tenth of a second.

But we will stop now. Check bellow video infographic about Apple Watch consumer insights. If you are user of an watch please leave us your impressions. We’ll be glad to hear it.