You surely have already heard of Tumblr, but if you are not sure how it works and why to use it, this article is for you. You will find out what is Tumblr, who use it most, when and how it arose and of course – how much it pays to use Tumblr for marketing?
What is Tumblr?
Tumblr is microblogging service which was launched in early 2007 by David Karp and Marco Arment who left the company in 2010 to focus on the development of Instapaper. Three years after, precisely 2013. Yahoo! has allocated substantial figure of 1.1 billion dollars for the social network.
It is not wrong because Tumblr today among other counts 246.6 million blogs, 99 billion posts and 420 million users and has become an ideal place for those looking for inspiration, connection, display their own portfolio or another channel to promote their company or brand.
Tumblr now has about 246.6 million blogs!
Users can easily share status, photo, video or any other form of multimedia with a simple mouse click. Another advantage – Tumblr is completely free to use, and also boasts a very attractive appearance. If you do not need the full functionality of WordPress, Tumblr will very well meet your needs and the way to attract new customers. It allows you to bind blog with your domain, and only the “follow” in the upper right corner reveals that it is from Tumblr platform.
Who uses Tumblr the most?
If you offer products for young people and students, Tumblr is a very fertile ground. This is also corroborated by the statistics which show that almost 50% of its users are aged between 16 and 34 years. On Tumblr you will also find the most creative artists, photographers, designers, artists, retro enthusiasts, small and big stars, the President of the United States and many others.
Why you should use Tumblr?
Need another reason to use it? The number tumblrs is growing daily and today has more than 420 million people posting daily on average about 113.6 million posts. The users on average spend 28 minutes on this social network, and 50 percent of them accessing it via mobile devices. These bloggers love quality photography as evidenced by statistics which shows that 78% of posts are just pictures and those are the most popular for sharing.
78% of all Tumblr posts are photos!
When it comes to the combination of blogging and social networking, Tumblr is a powerful platform that should be used. It is one of the top 50 most visited sites in the world that is still growing steadily.
Just like other social networks, Tumblr is something that should be explored. Only good things can come out of it, especially for brands that are looking for young people or alternatives.
Now that you know what is Tumblr and after all these statistics, why don’t you consider to use Tumblr as a marketing tool? Tumblr application is available for iOS, Android and Windows Phone.
Below you can check out some amazing and unique Tumblr themes for every purpose: