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9 Landing Page Mistakes that Make You Lose Business

by Josipa Štrok13. July, 2015

Do you know what is a landing page? Everybody involved in Internet marketing, know this term, but here is a reminder – this is the specific page on which your visitors come when they click on a paid advertisement or link that you post. Although this term primarily refers to the situation where you have paid ads, landing page is any site where you get more visitors no matter through which channels and media they come to you. This is the first impression that a new visitors receive about your website, hence you need to ensure that their experience is as good as possible!

Whether you are completely new in online business or you are already an experienced in the digital waters, this article can help you improve your online business. Those with less experience will be able to familiarize themselves with the most important items related to the creation of ladning page, and for those with long years of service will still be useful as a checklist before takeoff … Or maybe we should say – the landing?

Landing page will typically ask the visitors the following:

  • to buy a product or book a service;
  • to subscribe to a newsletter;
  • to share content on the page or to comment;
  • to download some content from your site (PDF, program or application);
  • to fulfill a specific questionnaire.

Other actions are variations on the theme, including calls to your phone number, sending a request for services or products and so on. In order to accomplish your goal, landing page has to meet a number of conditions that are given to adapt to your specific offer, whether it is the web shop , the provision of certain services or information. Given that on the Internet, you have only a few seconds to “sell the story” to the visitor, there is no room for mistakes. Below you can check 9 landing page mistakes that make you lose business:

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We also prepared some amazing landing page templates for download:

Urip – Professional Landing Page

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Urip is a landing page HTML template built with Bootstrap version 3.3.2. Urip has modern, clean, and professional design that makes it fit to any purpose of landing page like business, lead generation, click through, creative, startup, app showcase, promotion, list builder and many more. Preview and download here.

 

FLATPACK – Landing Pages Pack With Page Builder

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“FLATPACK” is the BIGGEST HTML Marketing Landing Page Pack ever made on Themeforest, includes +19 TOTALLY DIFFERENT Landing Pages Layouts with aPage Builder that allows you to create Unlimited Pages with Unlimited Possibilities, with more than 100 Elements you can use to make an awesome landing page in minutes with a Form or a Subscription via MailChimp integration, that will be definitely A New Revolution in Marketing Industry . Preview and download here.

 

WellnessCenter and Spa Landing Page

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Wellnesscenter is a single, fully responsive HTML5 theme. It has all the features you need to start a Wellness, Spa or Beauty Salon Business or promote an existing one. This theme includes fully-functional booking and newsletter subscription forms; you only have to change the contact email address. This theme is designed also with One-Page Navigation, Font: Awesome Icon Font, Google Maps, Pricing Tables, Review Slider, Light Box Gallery and much more. Preview and download here.

 

Factor – Multipurpose Landing Page Template With Page Builder

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FACTOR – Multipurpose Landing Page Template with Page Builder helps you to create the desired landing page by yourself within few minutes. Factor’s powerful functionality allows you to edit a text, to change colors of elements, modify the parameters of elements, to embed your videos from YouTube and Vimeo, customize images and much much more. A wide variety of sections and their versatility will allow you to achieve the desired result within minutes. Preview and download here.

Select – Landing Page Set with Page Builder

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SELECT – a set of 24 multi-purpose landing pages with the page builder. It helps you to create the desired landing page by yourself within just minutes. Its powerful functionality allows you to edit a text, to change colors of elements, modify the parameters of elements, to embed your videos from YouTube and Vimeo, customize images and much much more. A wide variety of sections and their versatility will allow you to achieve the desired result within minutes. Preview and download here.