Mobile internet usage is growing extremely fast. Each year, we see large percentage in mobile audience increasement. There is no sign, that mobile growing will slow down. Today we are presenting mobile marketing infographic and mobile shopping trends for 2014. Mobile Marketing facts and statistics has been collected and published buy most reliable source – Google. We have collected all data into one single mobile marketing infographic.So how do people shop for mobile phones?
Before purchasing new smartphone, most people are looking for a high speed and flexibility. Mobile Infographic shows, that fastest-rising consideration shapers are “no-contract” plans and 4G. Not surprisingly 35% of consumers purchasing mobile phones, because they want greatest and latest technology. Every third person selects a smartphone first, then a carrier. Mobile shopping infographic shows that most consumers (66%) consider to own 2 or more phone models.Amazingly 80% of all consumers do their research online , using an average of 4 different sources. Year over year , research on the mobile device increased by 3 times.
Online video plays important part in sales and marketing world. One out of every 5 wireless shoppers watches a commercial video about mobile phones before making a purchase.
Mobile Shopping and Your Brand
Mobile Marketing infographic reveal, that 79% of people who watched a video ad about mobile phones looked up the advertiser for more information. 32% of search conversions come from clicks on search ads. Smartphone infographic confirms again, that video ads drives traffic and increase sales. 4 out of 10 people who watched a smartphone online video went online shop to check out the product.
Consumers Behavior and Mobile Shopping Trends
Consumers are using several devices before they make final purchase. 65% of shoppers start their research and purchase via mobile phones.According to mobile shopping infographic, 81% of smartphone users will make instant and spontaneous purchase. While only 58% of PC or Laptop users will go on the spur of the moment. As we can see from this mobile marketing infographic, biggest smartphones advantage is, that mobile phones allow us to shop on-the-go. 41% of purchases via mobile phone has been made out of the home.
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