Making an infographic from scratch
To create a good infographic is not an easy task. Infographic creation process requires creative ideas, data visualization skills, good brainstorming, data analysis, clear and understandable visual layout, impartial color theme, graphical elements, fonts, data visualization tools, statistical numbers and many other things. Most important out of all previous mentioned factors – a good and creative idea.
Ideas for Creating an Infographic
Idea is the concrete of your Infographic. Unique and creative infographic idea might lead to a huge success. This rule applies not only for a visual infographic appearance, but most importantly for content.
Firstly, copied infographic will never gain as much attention as the original one. Infographics are so popular today, because they simplify information understanding process, and makes it easier for our brain to obtain and analyze information we show on the infographic. Within first couple of seconds from the moment we see infographic, we are able to realize instantly what is all about.And that is the power of data visualization. Therefore, great infographic has to be build on the solid base, which is simplified idea and information addressed to the consumer. In other words more unique infographic is, more popular it will be.
Secondly, infographic has to be relative to the information or subject you want to tell to your consumers. Data, statistics, numbers should always be up to date. Consumers love “fresh” information. Once again: more popular subject you will talk about, more attention you will receive.
So how can i come up with a good data visualization idea? Infographics can be made almost about any subject you might think: food, hobbies,economics, art, design,technology, social networking,human,geography,science,internet,software and etc.
Here are some ideas for your next infographic:
“A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” -Wayne Gretzky
Infographic Planning and Achieving Goals
Idea without a plan is a dream. To make your dream real you need to have plan. When we are talking about infographics, plan has to be very detailed. Each step or part of the data visualization product should be logical and not duplicated. Initial idea should be developed in logical sequence visually and in content. Each and second piece of content should explain previous one until your message is clear and understandable to the consumer. I believe most of the projects starts from sketch on the paper. It helps to achieve and execute your goals. Once you know what has to be achieved, its really easy do research and find missing elements. Without a good plan you will be lost and your idea might end up not very clear and understandable to consumer.
Sketch Ideas and Infographic layout
You have Unique idea, you made the plan. At this point it’s a good time to start building infographic using visual elements and tools. First – color theme. Infographic colors and color theme is very important element. Colors effects consumers mood. In fact, infographic colors might be very engaging. Recently i posted an infographic, presenting human capabilities. Outstanding and eye catching infographic.A great example how colors can impact visual presentation. Don’t use too many colors. Keep it simple.It will be very difficult to understand infographic if it looks like a rainbow.I would recommend 4-5 colors is enough. Simplicity help consumers easily navigate information they are looking for.Here are some tips how to choose color theme. Select one color, which you think it will be suitable for your idea. Or simply think about color patterns and tone.
I selected couple of website, that are very handy and useful when selecting color theme for the infographic:
Don’t make a mistake and clutter your infographic with an overload of typefaces. Select your fonts wisely. Infographic fonts should match your idea.If infographic idea is funky use funky fonts accordingly. If retro – retro fonts should be used and etc. Choose fonts that has variety of extended options and weights. Font weights helps you fill the space and makes infographic proportional.Unique and fancy fonts are usually not free, but here are some sources that might help you find free fonts for your infographic.
Free Infographic Fonts:
To create your own infographic icons you’ll need good software. AE Illustrator or Photoshop is the best tools for this task. But if you are beginner – don’t worry. Thousands of websites offering free Icon sets.That will save you heaps of time. Most importantly professional infographics are polished and ready to be used. Search on Google and you will get thousands results.I have my favorites and here is the list.
Free Infographic Icon Sets:
Assemble Infographic Facts
Facts are the bones of your infographic. It should be informative, engaging, entertaining and interesting.Point out highlights and lowlights, compare, report or prove your facts. Add numbers and statistics.Because this is an infographic, don’t forget to keep connection between facts and numbers.
Stick to your plan. Follow the story and make it clear to consumer. Have a look at these examples :
It’s hard to find right balance between numbers, headlines and information. Take your time and try couple of different layouts. You might need to add some additional information and facts or cut out some numbers and icons.Editing infographic and laying out facts shouldn’t take long if you follow your plan. If you making infographic using online tools, to lay out information will be easy.Most of the online infographic templates are pre-designed and space is divided equally.
Adding Photos and Iliustrations
Visual presentation with text and numbers only will be a bit boring and not as much engaging as the one with pictures and illustrations. Add images, draw or download illustrations related to your topic.It will help to make infographic more interesting, understandable and viral. Remember, that visual aspect is the reason why consumers loves infographics.